Qdoba Digital Menu Boards

Qdoba initiated a project to transform their in-store experience by introducing digital menu boards, drawing inspiration from the vibrant design of their print menus. The initiative sought to boost customer engagement with dynamic, eye-catching visuals of their food, clear pricing, and animated elements, while addressing a rising legal mandate in some regions to display caloric information as prominently as pricing. The final digital layout preserved brand consistency, enhanced operational efficiency with real-time updates, and offered stores the flexibility to show or hide calorie counts based on local regulations. This approach seamlessly highlighted Qdoba’s fresh, customizable offerings, ensuring a modern yet familiar dining experience.