CASE STUDY

Andersen Windows Landing Page

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Hypothesis

Creating two focused paths for users will reduce distractions and lead to increased progressions or form submissions.

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Results

7.3%

Lift in form conversions

7.3%

12.4%

Lift in progressions to full-service page

12.4%

Analysis & Summary

Focused paths forward leads to higher conversions

Final results showed the variation leading in both form conversions and progressions to the full-service replacement page.  These two key metrics indicate that users were more easily able to determine the correct path for them and progress accordingly.