CASE STUDY
Corsa Performance Navigation
Hypothesis
Providing users with a direct path to shop for their specific vehicle will lead to an increase in progressions to relevant product pages.
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Results
23%
Increase in Progression to Product Pages
23%
52%
Increase in Navigation Interaction
52%
Analysis & Summary
Vehicle specific content leads to increased traffic to relevant pages
Final results showed the variation improving both traffic to product pages and an increase in navigation interaction. Providing this additional tool for users to find the parts they are looking for made it easier for them to progress. Conversion rate increase was present, however the results were not statistically significant.